Trade shows are all about exhibiting the latest products and services that a company has to offer, while allowing industry partners and customers to meet and interact. Open to all members of the public, trade shows allow the prospective customers to learn more about the company and what it has to offer. As the graphic and visual display of your company, your trade show booth is very important. It’s the ideal place to meet prospective clients, trade partners, investors or employees, as well as scoping out the competition and seeing who is offering similar products and services. At trade shows there are copious amounts of trade booths set up, and therefore people are more likely to visit your booth if you offer something that stands out and sets it apart from the many generic, uninteresting booths. There are a few ways you can make your booth stand out, such as training your staff to be interactive and engaging, in order to create a lasting impression. It’s important to provide your audience with enough information about your company, without tipping over into information overload. You want to pique their interest and engage them, without being too aggressive. It’s therefore important that all information shared is concise, easily understandable, interesting, and useful. Contact information should be easily accessible, and creating a hashtag and an influential social media presence can also help set your company apart.

However, with so many booths and stalls vying for the attention and interest of passersby, it can be difficult to stand out amongst the information and business oversaturation. That’s where Game Shows Alive comes in. Offering a uniquely different experience for potential customers, your booth is guaranteed to leave a lasting impression.